Sunday, 16 April 2017

Work Submission Format

Please label your English work (that is submitted into https://drive.google.com/drive/folders/0B-HlyDNBe3bjZy1UZmc5VUdOckU) as 

Register-number_name_S105_name-of-assignment
Example: 04_Tew_Yu_Xin_S105_CPID_Essay

If work is done by two or more people, please label the register numbers in front in numerical order and do the same for the name.
Example: 04_Tew_Yu_Xin_20_Sean_Tang_Shao_An_S105_CPID_Essay

(For registers 1 to 9, please put a 0 in front.)

All documents should be submitted in google document format when possible.

Please change to this format for all documents, including previous documents that are already submitted unless specific instructions have been given.

Thank You! :3

Saturday, 15 April 2017

Visual Text Analysis

(a40) Poster #31- Drink and Drive Prevention Poster 
Source: https://www.youthchg.com/products-page/posters/school-health-posters/drink-and-drive-prevention-poster/
Image Description: In this picture, there is a cuff to tell the readers that if you drink and drive at the same time, you will wear a cuff. At the bottom of the picture, it shows you what you would wear if you drink and drive.

5 Elements
Linguistic Features: 'What to wear to drink and drive' emphasises that drinking while driving has 3 outcomes. The first outcome is not getting caught. The second outcome is fatal accidents. And the third outcome is the most common among all of them, getting caught and sent to jail.

Textual Features: There are few words but in a large font to catch a passerby's attention. The lack of words and large fonts usually attracts a person to read it

Layout: The words and image are positioned nicely. The image covers two-third of the poster to show the readers the outcome of drinking and driving.

Colour: The background of the poster is a blurred black and white colouration. Most likely a blurred image of a police car to show that the person is getting arrested for drink driving. 

PACC
Purpose: The purpose of this poster is to encourage people to not drink drive.
Audience: Everyone worldwide who drives.
Context: To stop people from drinking drive, to avoid accidents involving innocents people.
Culture: A lot of people drink drive. And this has to stop.

Friday, 14 April 2017

Visual Text Analysis by Sean Tang 20 S105

Visual Text Analysis




Source: http://news.asiaone.com/News/Latest%2BNews/Singapore/Story/A1Story20121105-381467.html
Image:
This poster is about avoiding to loan money from loan sharks. There are a hand and words that say "Don't let Ah Longs(Loan Sharks) control you." and its Chinese translation.

Linguistic Features:
 "Don't let Ah Longs(Loan Sharks) control you" is emphasised to make the point of the poster more obvious. The poster shows that the hand is controlling you like a wooden puppet, and it matches the text and there is more emphasis on the text.

Textual Features: There is only one sentence so it makes the text looks simple. The lack of text also makes the point clearer and understandable.

Layout: The images are well arranged such that the hand is big and it looks like it is controlling the small house unit below it.

Colour: The background is black and the words are white in colour so there is a contrast and it makes the text more obvious. The hand is also clearer to see and it shows that the Loan Sharks are controlling you from the dark and you would not know if they are controlling you.

PACC

Purpose: The purpose is to encourage people not to loan money from the Loan Sharks.
Audience: People living in Singapore.
Context: To encourage people not to get involved with the Loan Sharks and the poster illustrates how they are using you for their benefits.
Culture: There are more people borrowing from the Loan Sharks and more people are getting hurt by them.

Conclusion

Avoid borrowing from Loan Sharks.





Thursday, 13 April 2017

Commonly misspelled words

1)      athlete
2)      athletics
3)      aggressive
4)      authorize
5)      accumulate
6)      ascend
7)      amateur
8)      ageing
9)      acquaintance
10)  conscience
11)  convenient
12)  conscious
13)  unconscious
14)  cigarette
15)  diarrhoea
16)  dissatisfied
17)  disastrous
18)  dining
19)  desperate
20)  dilemma
21)  excitement
22)  embarrass
23)  especially
24)  environment
25)  exaggerate
26)  exhilarate
27)  enclosure
28)  familiar
29)  foreigner
30)  government
31)  horrified
32)  interview
33)  inevitable
34)  irresistible
35)  maintenance
36)  manoeuvre
37)  noticeable
38)  nausea
39)  opponents
40)  occasion
41)  occurrence
42)  panicked
43)  perseverance
44)  pronunciation
45)  pastime
46)  paralyze
47)  possession
48)  profession
49)  perspiration
50)  receive
51)  schedule
52)  separate
53)  sympathise
54)  sincerely
55)  scene
56)  sufficient
57)  severely
58)  unanimous
59)  victorious
60)  villain
61)  whether
62)  wrinkly

Wednesday, 12 April 2017

LA poster

Description: There are two pencils, tips touching each other, forming the shape of a heart. The poster also includes the words ‘thanks a billion’ in it, being the main phrase as it is being bolded.

Linguistic features: The words that stand out from all the other words are ‘thanks a billion', which indicate the most important message.

Textual Features:  The words ‘a billion’ are of different colours, emphasising that the posters movement is supposed to affect a lot of people.

This poster is convinced people to donate money to their organisation to help fund children's’ education so they can be educated.

Audience: People who have enough money to donate (mostly everyone)

Context: Our children are our next generation and will be our future so we should help educate them to have a successful future living a life worthwhile to live in having a job to earn money to be able to sustain.

Culture: Children in poor countries or from not well-to-do families do not have enough money to support their education. Thus we need to help donate to help these children get educated.

Visual text analysis

Image result for do the mozzie wipeout
Source :
https://cdn-sg.theasianparent.com/wp-content/uploads/2015/10/5-step-mozzie-wipeout.jpg
Image:
This image is about fighting dengue. There is a circle, with the words "do the mozzie wipeout; Our Lives. Our fight" written inside.
At the bottom, the five steps are illustrated.


The 5 elements
Linguistic features: "Do the Mozzie Wipeout" is emphasised to make the poster's point more obvious. "Our lives; Our fight" is also included to persuade citizens to fight dengue.

Textual features: There is very few text to make it easy to read. The lack of text also makes the point clearer.

Layout:  The pictures are well arranged and easy to see. The empty spaces also make the poster look balanced.

Colour: the orange and black create contrast and make the poster stand out.

PACC
Purpose: To encourage people to do their part in fighting dengue. the lack of wording makes the reader think abt the topics.

Audience: All Singaporeans

Context: Reminding citizens to fight dengue. The pictures illustrate the steps.

Culture: Doing the mozzie wipeout is very common in Singapore, and is often neglected.



Conclusion: we have to do the 5-step Mozzie wipeout more often.




Tuesday, 11 April 2017

Visual Text Analysis by Melisha Kaur

























Link: https://s-media-cache-ak0.pinimg.com/236x/5b/53/fc/5b53fc26b999af31192ad5b36a7fd8f7.jpg


Image Description: There are words that are written in the shape of a wine glass. the words are jumbled up and they gradually get smaller. At the bottom the foundation of the glass says don't drink and drive

 5 Elements

Linguistic Features: The words are arranged in the shape of a wine glass. The letters of the words are jumbled up a little bit to stimulate how drunk people would see them, blurry and jumbled. At the bottom of the glass the base reads don't drink and drive, the main message the poster wants to send.

Textual Features: As the readers glance goes down the words start to gradually get smaller making it harder to make out what they say or mean.

Typographical Features: The words are arranged in the shape of a wine glass. The letters of the words are jumbled up a little bit to stimulate how drunk people would see them, blurry and jumbled.As the readers glance goes down the words start to gradually get smaller making it harder to make out what they say or mean.

Layout: The background of the poster is plain black such that reader will focus his/her attention to the huge wineglass placed in the middle to increase the awareness for it. The fact that the letters are arranged in the shape of a wine glass allows readers to make the assumption that the poster is about drinking and the jumbled up letters depicts the blurry vision of a drunk. At the bottom of the poster the words " don't drink and drive" are in a different colour in order to grab the attention of the reader.

Colour: The background and the words are contrasting so it does not hurt the eye of the reader and makes the poster easy to read. The words at the bottom are in a different colour in order to amek

PACC 

Purpose: The purpose of this poster is to dissuade readers from driving drunk and to create an awareness that your state of mental health could be what your life depends on.

Audience: Drink- drivers & potential drunk-drivers

Context: Drinking is okay to a certain extent and drink-driving however is wrong on all levels and therefore must be discouraged and stopped in order for our world to stay safe.

Culture: Many people drink when they are feeling sad or depressed, when they are overly stressed, as a celebration gesture and because of peer pressure.

Sunday, 9 April 2017

Visual Text Analysis by Cheng Lui Leng

Image result for poster about cigarette smoking


Source: https://www.pinterest.com/pin/557320522607116264/

Image: On the left side of the image, there are numbers in descending order from top to bottom. In the middle of the image there is a large cigarette that is lit. Its size gives it emphasis. To its right, there are 5 words, “how long can you live?”.

The 5 elements


Linguistic features: The words “how long can you live?” is meant to make a big impact on the audience. It is a very powerful phrase, as it questions life and death. This stimulates fear and therefore is hard to forget. It is meant to make the audience, especially smokers, uncomfortable.


Textural features: The text is simple looking, and the space between each letter is little, letting the audience’s minds absorb the words and its message quickly.


Typographical features: The words get bigger as the phrase descends, and as the cigarette gets shorter, depicting that the question becomes more evident as one smokes more and more.


Layout: The cigarette is the largest thing in the image and it is right in the middle, so it will be the first thing the audience sees when they look at the image. This allows them to know that the poster is about smoking. Their eyes will lead them to the right naturally, and the words “how long will you live?” will capture their attention and get them interested in the poster. The numbers at the left are descending as the cigarette gets shorter and it shows that the more you smoke the younger you die.


Colour: The background is white and the words / numbers are black, so they are easy to read. The only thing that is not black and white are the sponsors and the cigarette, giving attention to them.


PACC


Purpose: The purpose is to inform the audience how smoking will affect the length of one’s life.


Audience: Smokers, potential smokers and people related to smokers.


Context: Smoking is harmful and will affect one’s life. Thus it must be discouraged and reduced.

Culture: Many people smoke for pain relief, or to look cool without knowing its harmful effects.

Visual Text Analysis-Nischita



Source:https://www.pinterest.com/pin/130815564146582538/
Image:The image shows a boy whose eyes are puffed out to show that he has been crying for a while.He is being strangled by a hand made of hurtful words.From this,I can infer that the words being said to him have trembled his emotional barrier and are as painful as being strangled .His eyes are at an angle looking up showing that a person older than him is rebuking him.That person could be his one of his parents.The picture shows that we have to be careful of the words the we use as those words have power stronger than a mere strangle and could cause the victim of emotional abuse to feel bad.Such words could weaken the bond of relationships too.There are two sentences in the poster.They emphasis on choosing our words carefully and wisely and to think twice before saying what we want to to the other person.

Linguistic features:There are only two sentences to emphasise that the words we use could have many consequences and effects showing that we have to choose our words carefully and meaningfully to not hurt the other party and to maintain the relationship with the other party.

Textual features:The words are capital and are trying to portray that we should choose our words carefully and meaningfully before saying it.In other words, it is trying express that we have to think twice before saying what we want to say.

Typographical features:The words are capitalised to emphasise the importance of thinking about the effects and consequences of the words that we say to the other person.

Layout:The hand and the crying child are placed carefully in the posters using the rule of thirds to make the poster look appealing and persuasive.

Colour:The two sentences are white in colour to contrast with the black words used to speak to the child.Since the dog which is white is the animal for peace, white is a good choice to express the [eace on what the sentence is trying to  explain.

P.A.C.C.:

  • Purpose:To inform parents and any person in general about how the words we use that are hurtful can hurt and affect our family and the other party we are speaking to.
  • Audience:Parents and anyone in general.
  • Context(Situation):What we say can affect others easily, especially people prone to emotional abuse such as children.Thus,we have to think twice before saying what we want to say to the other party.
  • Culture:People usually do not think about how what they are saying can affect the other person and will just blurt out what they want to say straightforwardly.
Conclusion:We have to chose what we want to say carefully and meaningfully as it can affect how the other party feels, especially children who are prone to emotional abuse.

Visual Text by Kee Teck En 17 S1-05



Image result for meaningful posters


Source: https://rlv.zcache.com.au/life_is_like_a_camera_quote_black_grunge_poster-r49b41fb059e34e2a8def53ed9df24e43_6on_8byvr_324.jpg

Image: There is a camera with words that say "Life is like a camera. Focus on what's important, Capture the good times, Develop from the negatives and if things don't turn out - take another shot.

Linguistic features: The poster have words that describe how life can be similar to a camera, words like "focus, capture, develop, take another shot"

Textual Features: There are big and small words. The big words are" Life is like a camera. Focus, Capture, Develop, take another shot". They are the main points of the poster The small words, on the other hand, are less detailed and not the main point. 

Typographical Features: There are bolded and normal words. The bolded words are bold as they are the main points of the poster and need more focus on. The normal words are less important and do not need to be focused on. The fonts of each part of the poster are also different, making it nicer to look at and not focus on one area.

Layout: The camera is relatively sized and does not attract all the attention from the words. The words are not all in one line, creating a type of attraction.

 Colour: There are not too many colours to be distracted.

PACC:
-Purpose: The purpose of this poster is to tell everyone that life has many things and we have to focus on what is important, remember the good times, learn from the mistakes or negatives and always try again.

-Audience: Everyone

-Context: In life, there are many obstacles and stepping stones. We have to have the right attitude to adapt to it.

-Culture: People usually give up when they met obstacles or they might let good things slip by them. People do not have the right attitude to deal with different situations.

Visual Text Analysis By Ryan Tan

Image: The image shows the words global warming which looks like greenery with animals standing on top sinking into the ocean. There is also the phrase 'Global Warming is upon us Act before it is too late.'

Linguistic Features: In this poster, the words are Global Warming is upon us Act before it is too late.'
This means that global warming is real and it is going to be severe if we do not act.

Textual Features: There is a big text saying global warming showing that global warming is an enormous and grave matter.

Typographical: The global warming word is in the texture of dirt and nature with animals on top showing that global warming will cause the earth to sink.

Purpose: To inform the audience that global warming is a serious matter and the importance to act

Audience: The general public

Context: Global warming is very dangerous and needs to be stopped

Culture: Many do not know or forget the severeness of global warming and do not act

Saturday, 8 April 2017

Visual Text

Description: This picture is Earth filled with many animals. There are also two hands holding the globe. There are also words, saying “The future of wildlife is in our hands”.
Linguistic Features: There are a few words which stands out and are bigger than the others. The words are: Wildlife in our hands. These words explain the picture and gives us a better understanding behind the message of the poster.


Textual Features: The words:wildlife,in our hands are of a brighter colour and bigger than the other words. This makes the phrases have contrast with the other phrases.



Layout: The globe is relatively big so as to attract people. It also does not hinder the white-coloured words. This makes the word stand out for the message to be conveyed.


Colour: The colours are contrasting so it makes the poster eye-catching and easy for people to read.


PACC

Purpose: This poster is about saving wildlife on Earth. If the population of wildlife depletes, the ecology system would be affected. This would lead to a food shortage.


Audience: Everyone(especially poachers)


Context: If no one tries to prevent poaching of endangered animals, it would cause a major disruption in the ecosystem.


Culture: People in different countries have different culture. Some countries poach endangered animals for their outer covering or ivory. These would then be sold to us and the wildlife population would deplete quickly. The people who are “motivating” these poachers are us.

Poster (Visual Text)


Click HERE for the link

Description
The picture shows an hour glass. On the upper part of the hour glass, it shows icebergs melting away, and below it shows the water from the melting iceberg is covering up the earth. There are also words, saying 'We are Running out of time, act now before it's too late".

Linguistic Features
In this poster, there isn't any bolded words or highlighted words. The only words "We are running out of time, act now before it's too late." These words are to explain the picture, so the meaning of the message is more clear.

Textual Features
The two phrases "We are Running out of time" and "act now before it's too late" is in two different colours, so it is more contrasting to the background of the words. There are no underlined words as there are not many words and it is not necessary to underline or bold it.

Linguistic Features
Both of the phrases are of equal sizes, as they are equally important and it is continual of the sentence.

Layout
The hourglass is very big, catching the viewers' attention. The pictures of the melting iceberg and earth are clear and it takes up about a quarter of the poster each.

Colour
The colours used is eye-catching, and can easily differentiate the images.


PACC

Purpose
The purpose of the poster is to stop deforestation as earth is getting warmer due to we humans cutting down trees and replacing them with buildings. And with the temperature gets warmer, ice caps start to melt, causing the sea level to rise.

Audience
The target audience is people who buy paper, and people who build buildings.

Context
If global warming continues, soon, our world be covered entirely by water, and there will be no more land space for we humans, and animals to live on.

Culture
People often cut down trees to build cities, or maybe to have land space for agricultural purposes, or maybe just for paper. And a lot of time these paper is wasted, and if all these paper were not wasted, we could have saved many more trees.

Visual Imagery by Victor Oo 25 S1-05


Image: The poster shows a picture of a thumbprint. Everyone has a different thumbprint.So the thumbprint tells us everyone is different and cannot have the same thumbprint, and do not try to be others, be yourself.

Linguistic Features: The words in the poster is not bolded.The quote is"Be yourself; everyone else is already taken"The sentence tells us to be ourselves and not follow others, as everyone is different and no two person has the same personalities.

Textual Features: There is cloud message on the top left side of the poster.It shows a person's name.It probably meant the quote that I talked about earlier was said by him.

Typographical: The quote below the thumbprint is in a very curvy font to make look more handwritten by a person as it was said by a person.It makes the quote look more original and meaningful.

Layout: The thumbprint is located in the middle of the poster and large in size to make it more significant. There are words below to show that the quote and the thumbprint are linked as if the quote is not near the thumbprint, readers would require more time to understand the poster.

Colour: There are very fewer colours on the poster as it is not meant to be cheerful or exciting. The colours are very dull.The only colours are red, black and grey.

PACC

Purpose: To tell people that it is okay to yourself as everyone is different, and no two people are the same.

Audience: Anyone  who feel other people are better than them

Context: Many people in world never succeed as they think they are bad when others are better than them in a certain way

Culture: Many people think that there a bad because better than them, and try to follow other people actions.

Friday, 7 April 2017

Visual Text Poster- Joel Lim Wen


Source: https://www.challenge.gov.sg/2007_07/images/dengue.jpg

Image: In the middle of the picture, there is a mosquito.It's sharp and long stylet , and its thin and long legs make it look very dangerous. On top of the mosquito, there are many mosquito larvae. The background seems to be water where the larva is residing. At the bottom of the poster, there are five small pictures, each of them is one of the five-step mozzie wipeouts. These five photographs show what we can do to prevent mosquitos from breeding in our neighborhood.

Linguistic Features: The main quote from the poster is "IF THEY BREED, YOU WILL BLEED". This quote explains that if we keep letting mosquitos have the opportunity to breed in our household, there will be more mosquitos which will suck more of our blood and possibly infect us with diseases. At the bottom of the poster, there is the call for action that is "STOP DENGUE. ACT NOW!". The words "ACT NOW!" shows the urgency for immediate action to stop the spread of dengue fever.

Textual Features: Both of the two quotes are in a bold format and are all in capital letters to get the attention of the viewer and to show that what they are trying to tell us is crucial.

Typographical features: The first quote is bigger than the second quote to divert the viewer's attention to the first quote.

Layout: The picture of the mosquito and the larva takes up most of the poster so that it will be the first thing the viewer will notice at first glance. After we are "scared" of that picture, our attention will be diverted to the five pictures at the bottom, showing what we can do to prevent the top picture from happening.

Colour: The mosquito has bright white and red colours contrasting with the dark shade of black to make it look very dangerous. The red background around the five pictures is to get the viewer's attention and to show the urgency to complete these five tasks.

PACC:
Purpose: To raise awareness to stop the breeding of mosquitos in our neighborhood by doing the five-step mozzie wipeout.
Audience: Everyone, especially those who can do the five-step mozzie wipeout in their daily lives.
Context: The increasing number of mosquitoes breeding in Singapore which led to more cases of diseases transmitted by mosquitoes like dengue fever.
Culture: When stopping mosquitoes from breeding in our neighborhood starts to become a priority, most people will do the five-step mozzie wipeout.

Visual Text by Yi Hui


5 elements:

-Linguistic features
The main picture of the poster is the knife and the carrot. Clearly, it is trying to show that its knife is very sharp, and can cut through 3 carrots at once.

-Textual features
There are only a few words in the poster itself. The word "RONDA" is the brand of the knife. The words "Extremely Sharp" is shown to tell others that the knife is very sharp, and that is proved by showing a picture on top.

-Typographical features
The word "RONDA" is bold to emphasise that it is the brand of the knife. It is also bold so that it is the first word that people would see when they first look at the poster. Also, the words extremely sharp are not that big as they want the viewers to tell that through the picture first instead of the words.

-Layout features
The design of the image is simple yet beautiful. It just shows a knife cutting through 3 carrots. Also, it's brand "RONDA" is shown at the right side of the knife handle, and at the bottom of the "RONDA" logo it shows another knife and two words "Extremely Sharp".

-Colour features
The designer of the poster made the carrots brighter so that it looks nicer on the poster. Also, the colours used for the knife is simple as it just has a black handle and a silver blade.

-PACC

Purpose: To advertise their knives, and letting the public know that their knives are very sharp.

Audience: People who do cooking.

Context: RONDA knives

Culture: People should try RONDA knives.

By Yi Hui


Source: http://graphicdesignjunction.com/2012/09/50-fresh-examples-of-advertising-posters/












Visual Text Analysis





Image Description: This poster shows the earth at the top of an ice cream cone, where the earth is slowly melting and fading away like ice cream. The 'ice cream' is large and positioned at the centre, so that it gets someone's attention more easily.

Linguistic Features: There are the words 'Melting Away' at the bottom of the ice cream cone. These words are bolded so as to emphasise on saving the earth from global warming and other problems.

Textual Features: At the bottom of the poster there are the words ' Join Friends of the Earth and help save the planet before it is too late!' . Beside it there is a logo and a web address, to state that this certain organisation, FOE, is trying to help save the earth.

Typographic Features:  The words 'Melting Away' are bolded and at the bottom centre of the poster so as to emphasise on saving the earth from global warming and other problems. ' Join Friends of the Earth and help save the planet before it is too late!' in smallest font size.

Layout: The ice cream cone is large and at the centre of the poster so that there can be more space surrounding it and is easier to see from a distance. The words 'Melting Away' are in largest font size and directly below the ice cream cone so that readers will read it first and try to figure out the underlying message, and thus will be interested to read the words  'Join Friends of the Earth and help save the planet before it is too late!' at the very bottom.

Colours: There are many different colours in this poster. There is a white background so that there is contrast. The earth is also made of the colours blue and white, so it looks realistic, instead of a black and white poster.

PACC

Purpose: The poster has a call for action, where it asks the readers to join the Friends of the Earth organisation and prevent the Earth from being destroyed. It also states that currently, the earth is slowly melting/fading away.

Audience: People who want to save the earth and those interested in joining an organisation that supports the environment.

Context: The earth is experiencing global warming and the heat is destroying living things. Therefore the earth is slowly fading away with lesser plants and animals.

Culture: People are wasting electricity, polluting the air by using vehicles too often and not not recycling. Therefore they are causing depletion of the Ozone Layer and causing global warming to increase.

Source: https://www.pinterest.com/explore/save-earth-posters/

Thursday, 6 April 2017

Language Arts Visual Text Poster



Image: This picture shows a woman dragging a bag in the airport made of exotic animal skin or fur, which then stains the floor with blood. I think the setting must have been an airport because the bags made of animal fur were commonly used for travelling. 

Linguistic Features: There are no important or bolded Linguistic Features here. The only words that somewhat describe the poster are, "Don't buy exotic animal souvenirs". This sentence explains that buying exotic animal souvenirs puts the animal in danger and causes it to face a lot of pain.

Textual Features: As I had mentioned previously about the sentence at the far end of the poster, there is also one more icon that represents, "WWF" organisation. This organisation should have brought up this message to raise awareness of the benefits of not buying animal souvenirs. 

Typographical: The poster focuses more on the woman and the suitcase made of the animal fur but not on the words. The words are located at the far right below the edge of the poster to divert the audience's attention towards the picture but not the words. 

Layout: The picture occupies almost 95% of the space in the poster and the words take up the remaining space. The elements are neatly organised and are not messy to distract the audience's attention. 

Colour: The colour of the blood is bright red to capture the audience's attention. The words are in white to bring the audience's attention to the words after looking at the picture. The colours are neat and suit according to the situation and setting. No other colour is distracting the attention except the red colour of the blood. 

PACC

Purpose: To raise awareness among people and alert them to the dangers the animals face when they are killed to make such souvenirs that people use. So to change people for the better and make them not support these products.

Audience: General public who are interested in buying these souvenirs. 

Context: Many animals are killed that may lead to extinction. So, this organisation would like to put a stop to it by alerting people. 

Culture: Many people do not realise the dire consequences that animals have to face when they buy and support the business of these souvenirs. 

From this poster, the organisation is trying to build up a form of fear inside the audience by showing the blood. This may alert the people about the danger and they may stop using those products.