Friday, 7 April 2017

Visual Text Analysis





Image Description: This poster shows the earth at the top of an ice cream cone, where the earth is slowly melting and fading away like ice cream. The 'ice cream' is large and positioned at the centre, so that it gets someone's attention more easily.

Linguistic Features: There are the words 'Melting Away' at the bottom of the ice cream cone. These words are bolded so as to emphasise on saving the earth from global warming and other problems.

Textual Features: At the bottom of the poster there are the words ' Join Friends of the Earth and help save the planet before it is too late!' . Beside it there is a logo and a web address, to state that this certain organisation, FOE, is trying to help save the earth.

Typographic Features:  The words 'Melting Away' are bolded and at the bottom centre of the poster so as to emphasise on saving the earth from global warming and other problems. ' Join Friends of the Earth and help save the planet before it is too late!' in smallest font size.

Layout: The ice cream cone is large and at the centre of the poster so that there can be more space surrounding it and is easier to see from a distance. The words 'Melting Away' are in largest font size and directly below the ice cream cone so that readers will read it first and try to figure out the underlying message, and thus will be interested to read the words  'Join Friends of the Earth and help save the planet before it is too late!' at the very bottom.

Colours: There are many different colours in this poster. There is a white background so that there is contrast. The earth is also made of the colours blue and white, so it looks realistic, instead of a black and white poster.

PACC

Purpose: The poster has a call for action, where it asks the readers to join the Friends of the Earth organisation and prevent the Earth from being destroyed. It also states that currently, the earth is slowly melting/fading away.

Audience: People who want to save the earth and those interested in joining an organisation that supports the environment.

Context: The earth is experiencing global warming and the heat is destroying living things. Therefore the earth is slowly fading away with lesser plants and animals.

Culture: People are wasting electricity, polluting the air by using vehicles too often and not not recycling. Therefore they are causing depletion of the Ozone Layer and causing global warming to increase.

Source: https://www.pinterest.com/explore/save-earth-posters/

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